Context: Bi-Cycle Manufacturing and Marketing

Keywords: Financial literacy, Innovation management, Strategy, Product Marketing

Spokes is played in a wargame setting where 3 or more teams compete in sports and commute bi-cycle market. Participants assume the role of senior management of one of the competitors in the market. Their responsibility is to make a series of strategic and operational decisions in order to maximize profitability over the next few years of their management tenure.

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